Partnerships that last and inspire:
Chris Virides, Consoft

When we think about the value of long-term partnerships, Chris Virides is one of those people that come to mind in an instant. Besides being a great guy and an excellent teammate, he is passionate about his business, always looking for ways to do things better. You will quickly notice his entrepreneurial spirit, too.

Chris is the co-founder of the UK-based SEO company Consoft which has been active in the Croatian market since 2008, largely serving the hospitality and travel industry. Our paths first crossed about 12 years ago when we were introduced by a mutual client. It did not take long for the partnership to develop - a relationship that has continued to bring benefits to both companies and the people working for them.

His SEO journey began when he took on a challenge: improve the visibility in Google SERPs of a friend's real estate agency website. Back then, although a seasoned marketeer, Chris had little direct experience of SEO, but he decided to take on the challenge. The results? Within four months a new real-estate website had been created; within one year it was ranking on page 1 of Google for a variety of related keywords; and within two years it was commanding the #1 position for all of the real estate high volume keywords that mattered.

-I learned it by doing it, by making mistakes and learning from them. It took a lot of work and reading and persistence, a lot of trial and error. But it was a lesson of a lifetime. We realized we can rank websites highly and help businesses do better on search engines, he said.

Consoft works with web development agencies to make sure websites are SEO friendly. In other words, their expertise is in helping Google and the likes “read”, "understand" and rank websites in the best way possible.

He came to recognize the same passion for learning and improving at Infosit. Over the years, the two companies kept learning from each other. Having built an efficient way of working together, we were able to keep delivering great outcomes and stories of success, even in the most demanding software projects.

Early on, Infosit invested time and energy towards making the in-house built CMS optimised for performance on search engines. This has placed the company on a great trajectory for further improvements, as the SEO space kept evolving.

-At Infosit, they always want to do better, and they are constantly learning so they can stay ahead of the curve. If SEO is moving in a particular direction, they will make sure to embrace it, learn everything about it and make it a part of their web development process. They have shown flexibility and a capacity for new things; at Consoft we uphold those same values and for sure they have kept our relationship productive and inspiring for such a long time, Chris concluded.

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