Croatian Tourism Days 2021

The end of October was marked by Croatian Tourism Days, a major gathering of tourism professionals and stakeholders, with our CEO Goran Mrvos taking part in a panel on digital transformation.

Digital transformation was examined from the user and service provider perspective; it is the only trend that affects every aspect of tourism, participants said. With the growing digital adoption and post-covid recovery as the latest force to shape global trends, digital transformation in tourism has accelerated and shows no signs of slowing down.

In the panel discussion “Digital transformation - changing the way we think”, Goran stressed the ongoing mission and efforts of Infosit in responding to the needs of an increasingly demanding and complex market. Much of the knowledge and experience gathered on that journey was built into our new Digital Experience Platform, a powerful solution for next-gen sales and marketing in hospitality, via exceptional user experiences.

Introducing and connecting digital tools and frameworks to better engage with the audience can add value and help create personalized offers that will shape the future of tourism. There is no doubt that the upcoming 2022 will be challenging - we are looking ahead with great enthusiasm and positive energy. And finally, congratulations to all the awarded tourism professionals in 2021 - you are a credit to this powerful industry!